The removal of two Coca-Cola bottles by Cristiano Ronaldo during a Euro 2020 press conference corresponded with a $4 billion decline in the company’s market capitalization.
As he sat down to speak to the media on Monday in Budapest ahead of his national team’s Group F opener against Hungary, the Portugal captain was obviously disturbed when he noticed two bottles of the fizzy soft drink in front of him.
Ronaldo, a proponent of a healthy diet, shifted the glass bottles out of the way and held out a bottle of water, saying in Portuguese, “Water!”
Soon after Ronaldo’s antics, Coca-stock Cola’s dropped 1.6 percent to $55.22. The market value dropped $4 billion from $242 billion to $238 billion.
Coca-Cola, an official sponsor of Euro 2020, issued a statement saying that “everyone is entitled to their drink choices” and that “tastes and requirements” differ.
Coca-Cola, an official sponsor of Euro 2020, issued a statement saying that “everyone is entitled to their drink choices” and that “tastes and requirements” differ.
The Coca-Cola Company offers 200 distinct brands across the world, including several types of water. “On arriving at our press conferences, players are provided water, as well as Coca-Cola and Coca-Cola Zero Sugar,” a Euro 2020 official stated.
“We could not organise a tournament with such success for players and spectators, nor invest in the future of football at all levels” without the help of companies like Coca-Cola, it said.
Coca-Cola, an official sponsor of Euro 2020, issued a statement saying that “everyone is entitled to their drink choices” and that “tastes and requirements” differ.
The Coca-Cola Company offers 200 distinct brands across the world, including several types of water. “On arriving at our press conferences, players are provided water, as well as Coca-Cola and Coca-Cola Zero Sugar,” a Euro 2020 official stated.
“We could not organise a tournament with such success for players and spectators, nor invest in the future of football at all levels” without the help of companies like Coca-Cola, it said.
On Tuesday, Ronaldo, 36, became the leading scorer in European Championship history with 11 goals. The Juventus forward struck twice in Portugal’s 3-0 win over Hungary in what was his record fifth tournament appearance.
The defending champions had to wait until the 84th minute to break the deadlock. Ronaldo shared a message with his almost 300 million Instagram followers about resilience.
The five-time Ballon d’Or winner wrote: “You have to know how to suffer, fight to the end and always believe with all your strength. There are no easy opponents or games won straight away.
“The European Championship is a luxury stage where only the best of the best are present and where every victory has to be won with all the determination and selflessness. Big win, team!”