Paris Saint-Germain‘s brand name has already received a huge boost due to Lionel Messi‘s arrival to the Ligue 1 club, following his move on a free transfer from Barcelona in the summer.
Shirts with Messi‘s name on the back were sold out straight after the Argentine put pen to paper on a deal with PSG, while Stade Reims filled their stadium when it was made known that the former Barcelona star would make his debut there.
Meanwhile, Dior officially announced that PSG will become the first football club they have ever been the tailor for, with the French club also securing a new partnership with Crypto.com, who already collaborate with Serie A and Formula 1.
Talks between PSG and the cryptocurrency website began before Lionel Messi’s blockbuster arrival earlier in the summer.
But the value of the deal INCREASED following the signing of the six-time Ballon d’Or winner.
According to L’Equipe, the three-year Crypto.com sponsorship deal will provide PSG with an estimated income of between 25 and 30 million euros.
As PSG announced in August, Messi‘s signing-on fee includes some of the French club’s cryptocurrency fan tokens, of which the price skyrocketed following the Argentine’s arrival.
The cryptocurrency website also have big deals with Serie A, Formula One and the UFC.
F1 and UFC have deals worth $100 million and $175 million, respectively, in place.
— UFC (@ufc) September 4, 2021
On PSG’s new sponsorship with Crypto.com, the club’s chief partnerships officer Marc Armstrong said: “With this partnership Paris Saint-Germain demonstrates once more its vision and leadership as a pioneer in areas such as lifestyle, esports and digital.
“It is an exciting time for cryptocurrency and we cannot wait to work with Crypto.com to bring new experiences to all of the club’s fans.”
🆕🤝Paris Saint-Germain names https://t.co/Dv9ci3EIpk as the club’s first official cryptocurrency platform partner.
Welcome @Cryptocom! 🔴🔵
— Paris Saint-Germain (@PSG_English) September 9, 2021
Kris Marszalek, Crypto.com’s co-founder and chief executive, added: “Our mission since day one has been to accelerate the world’s transition to cryptocurrency.
“We do so by finding the best partners in the world, and Paris Saint-Germain is second to none.
“Between the brand visibility, stadium and team access, and collaborative development of NFTs, I have no doubt we’ll create new and exciting experiences for football fans around the world.”
Featured Image Credit: PA