Roy Keane made a significant contribution to the launch video of Manchester United’s new third kit, and he humorously referenced one of his famous rants from his playing days.
This surprise involvement delighted United fans, as Keane has not been officially associated with the club since his departure in 2005.
The 51-year-old played a role in unveiling the club’s new third kit for the 2023/24 season.
The kit features a retro-style white shirt with red markings, and it notably replaces the traditional United crest with the red devil emblem found on the club’s full badge.
The TeamViewer logo remains the front-of-shirt sponsor, displayed in red and white on the shirt.
Keane’s participation in the launch video added a nostalgic and entertaining touch, referencing his iconic moments as a player while helping introduce the new kit to fans.
You can see the full launch video below.
It’s too late to say no.
— Manchester United (@ManUtd) August 8, 2023
But there was a notable reference at the end of the video that not all fans may be fully aware of.
Roy Keane references prawn sandwiches in Man Utd kit launch
In the closing moments of the video, Roy Keane is depicted sitting at a table adorned with prawn sandwiches.
This scene is a direct reference to a memorable rant delivered by Keane following a match against Dynamo Kyiv at Old Trafford in 2000.
During that match, Manchester United secured a narrow 1-0 victory that was crucial for their qualification to the Champions League knockout stages.
Despite the win, Keane was highly critical of the atmosphere and fan behavior at the stadium, famously using the term “prawn sandwich brigade” to express his displeasure.
The inclusion of the prawn sandwiches in the kit launch video pays homage to this iconic moment in Manchester United’s history and showcases Keane’s no-nonsense attitude and commitment to high standards during his time as a player and captain at the club.
“Sometimes you wonder, do they understand the game of football,” he began (quotes viaDaily Mirror).
“We’re 1-0 up, then there are one or two stray passes and they’re getting on players’ backs. It’s just not on.
“At the end of the day, they need to get behind the team.
“Away from home, our fans are fantastic. I’d call them the hardcore fans. But at home they have a few drinks and probably the prawn sandwiches, and they don’t realise what’s going on out on the pitch.
“I don’t think some of the people who come to Old Trafford can spell ‘football’, never mind understand it.”